The New Zealand Herald / Rugby: CASE STUDY: Talk Rugby Like a Pro

New Zealanders love to talk about rugby. And there's no better place to learn the language than New Zealand Herald newspaper. With in-depth game reports and statistics galore, it delivers unmatched insights into the game.

At the height of the Super Rugby season, WhybinTBWA DAN Auckland created a series of posters that were put up depending on when and where each team was playing. Using colours and typography, it juxtaposes the laconic observations of an average rugby fan with in-depth analysis available to a Herald reader: the coloured strip represents the average fan and changes out depending on the team colours of the team that's mentioned. The black side represents the Herald's in-depth analysis of the game. Together, they create an insightful conversation about rugby that can only be achieved by reading the Herald.