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Interactive
Renault Espace: Extraespace
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Extraespace. The first branded app that gives you more space for your tweets.
30 years ago Renault launched the Espace, the first MPV in the world. Today the MPV market is filled with cars that are very similar to one another, but nobody realizes that the Espace is the most spacious one. Publicis Italy's job was to put the Espace back into the conversation in the era of social media and remind people of its advantage over competition. Renault wanted the campaign to involve Twitter, as the social media platform is closest to the Espace target audience in terms of age and interests. We did this by demonstrating, not telling, users about the car's extra space in a relevant way.
Interaction designer: Santi Urso Related |
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