Thailand Association of The Blind: Blind Taste TV SHOW

In Thailand, blind people are often perceived to be inferior but losing one sense enhances the others;especially a sense of taste.BBDO & Proximity Thailand helped Thailand association of the blind create blind taste, a food critic tv show
Hosted by blind people in order to find restaurants where food is all about the taste rather than their looks.The show became instant hits. The blind is not only capable of being a lotto seller but the one with a real ability.