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Cenovis, Australia: Oval

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Vitamins, minerals and supplements is a category Cenovis wanted to make more relevant to people's lives through products that have a real point of difference. Research highlighted that parents who want to stay in shape and care about what they eat, aren't motivated by vanity or health but by being there for their kids. This is the strategy behind the new campaign by Arnold Furnace, and their inspiration for 'The better you are, the better they'll be' line.
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Group Business Director – Silvia Arrigoni

CSD – Michael Stevenson

Post Production - Fin Designs + Effects

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