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Dr Pepper: /1 AMERICANS
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When we break for Memorial Day, we won’t only be thinking about barbecues and weekend getaways: we’ll be thinking about the individuals who’ve helped make this country great. A new ad for Dr Pepper, /1 Americans, focuses on what makes Americans unique. “We’re a one-of-a-kind people, always have been,” the ad says in a voiceover from actor Emile Hirsch. And then it goes to show the “wonderers and wanderers” who’ve shaped this country: Stars like Johnny Cash and Muhammad Ali to everyday soldiers, athletes and dreamers. The ad calls to mind the American heritage of Dr Pepper, which has been one of a kind for almost 130 years. It’s directed by Keith Schofield,
Integrated Producer: Matthew Magsaysay Related
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