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Top 6: June 4th 2014
Interactive

Disneyland Paris: The Imagination Castle

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Top 6: June 4th 2014
BETC, working with Disneyland Paris, recently constructed a dream castle in the heart of Paris: a giant mosaic of colorful children's drawings with an abundance of eccentric features, a masterpiece over 10 meters high. Built in the Jardin des Tuileries, the castle was a project requiring several months of work and the efforts of a team of specialists - architects, web designers, construction workers, and others - who united to pay tribute to children and their unending imaginations. Children from all over Europe participated in a contest organized by Disneyland Paris, sending in over 1,300 drawings of their dream castles. Sixteen winners' drawings were chosen as the basis for the magical castle, and the others were used to cover the walls of the Concorde metro station for 10 days in a tribute to children throughout the world.
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ACCOUNT MANAGEMENT: CAROLE BILDE / ROMAIN VAN-DEN-PLAS / ADELINE DUPUITS / ELSA BERNARD

ASSISTANT ART DIRECTOR: PIERRE CAURET, ORANE BRAY

BRAND MANAGEMENT: JEAN-CHRISTOPHE GANDON / BRIGITTE ELMKIES-SITBON /

ANDREE DELVALEE / NATHALIE RAVERAT / SEBASTIEN DUPONT

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