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The Australian Paralympic Committee: We Believe

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In a sports mad nation, the Australian Paralympic Team is one of our most successful, but least known teams. Theirgoverning body, the Australian Paralympic Committee, faced a critical funding shortfall for both the 2014 Sochi Games and Rio 2016, with much of their government and corporate funding already committed to education and talent identification.The Solution
We Believe: it takes a lot of self-belief to make it as an elite sportsperson, but for a Paralympian, that only takes you part of the way. This campaign from MercerBell, Sydney rallied Australia behind the team, and provided a platform that could extend to Rio.
The Results Exceeded launch fundraising target by close to 50% in the first two months.Reached the new audience the team wanted, with 75% of site visitation new users.Achieved national trending status on social media – a first for the team.Received unprecedented levels of media coverage outside an actual Paralympics.Highly engaged corporate sponsors, with Qantas also leveraging the campaign.
Credits Other credits

Chief Executive Officer, APC – Jason Hellwig

General Manager, Commercial, APC – Ian Laing

Manager, Fundraising, APC – Rob Lawrenson

Individual Giving Coordinator, APC – Adriana Aguilera

Account Director – James Humphrey

Senior Account Manager – Emma Hartley

PR – Hill+Knowlton

Media – PHD

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