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OÜI FM: Iggy Pop

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OUI FM takes to the stage with CLM BBDO Paris to promote its live music programme Broadcast Monday through Friday from 7 to 9pm, Oui FM’s programme "Au Secours C'est Du Live" ("Help it's live!") is a live show that plays concert recordings and features live bands.To promote the programme CLM BBDO designed a campaign of 8 print and outdoor visuals that pay a great homage to live rock and its greatest legends (Iggy Pop, Metallica, Queen, etc.).
Tickets inspired by more than 40 years of rock concerts in the style of their period, are an invitation to rediscover these legendary artists on stage in Au Secours C'est Du Live! Colours, materials and typefaces are identically designed. The tickets were even given a worn look as if they had spent years in a lifelong fan’s pocket.The campaign will be seen in the music and arts press and on posters in bars and cultural venues from the end of May.
In flyer form, the tickets are also being given out in Parisian concert halls, offering free tickets to unmissable concerts on Oui FM.
Credits Other credits

Client: Oui FM

Agency: CLM BBDO

Campaign title: “Tickets”

Media: Print / Outdoor

Release date: Late May 2014

Artistic director: Philippe Boucheron, Julia Deshayes

Copywriter: Patrice Lucet

Creative director: Olivier Lefebvre, Benjamin Marchal, Matthieu Elkaim

Photographer: Marc Da Cunha Lopes

Retouching: The ABC

Agency executive: Romain Bruneau, Andéole Vu Dinh

PR: Lauren Weber

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