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Botafogo de Futebol e Regatas: Botafogo Fights Racism with the Inverted Jersey


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In response to the racist acts that have been occurring in sport matches all over the world, Botafogo, a Brazilian club that has worn black and white for over 100 years, inverted the colours of its traditional number one jersey and took the field as if nothing had happened. Afterwards, the players gathered for a photo and surprised everyone showing a banner revealing the message: If you didn't notice the inverted jersey, it's because color makes no difference at all.The stunt was the third most tweeted topic during Botafogo's match, even shared by their rivals. A proof that in the fight against racism there are no opposite sides, we are one. Agency: Africa Sao Paulo
Credits Other credits

Projects Creative Director: Evandro Soares

Project Creative: Evandro Soares

Project Producer: Mauricio Gessulli

Client Service: Marcio Santoro/ Evandro Soares / Ivan Loos/ Fabiana Ganut

Digital Producer: Guilherme Levy

Digital Production: Webcore

TV Production: Rodrigo Ferrari / Leonardo Damasceno

Client: Daniel Gastaldoni

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