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Top 6: June 11th 2014
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DIA SUPERMARKET: Jackhammer

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Top 6: June 11th 2014
The difficult life of a jackhammer operator Havas Z+ Brasil creates an ad campaign for Dia SupermarketTo demonstrate the efficiency of Dia Stain Remover, a product from the supermarket’s portfolio of private-labels, Z+ introduced a humorous campaign. The film narrates the story of a jackhammer operator who, on account of his heavy work routine, has a lot of problems and needs to be saved by Dia Stain Remover. The campaign reinforces the strategy of Dia Supermarket of divulging and valuing exclusive products from its private labels.
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Client Manager - Flávia Akamine

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