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BADT: A Piggy Bank For The Homeless

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"A Piggy Bank For the Homeless", an awareness and fundraising campaign created to help tackle the homeless issue head-on. The concept was simple: in order to get more homeless people off the streets we would put more homeless people on the streets. The execution: source mannequins, dress them in shabby, used clothes and install a roughly cut-out money slot on top of the head to resemble a piggy bank. Agency: JWT, Amsterdam.
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Screen Producer: Mariska Fransen

Editor: Wouter Abbestee

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