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Web Film

Radiant: Buy it. Wear it. Return it.

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Radiant's new range of products contain a number of breakthrough technologies that keep colours newer, for longer. To prove it, we created Radiant Return – an audacious test of the brand's claims.The integrated campaign from DDB , Melbourne , centres on a series of web films.The concept involved purchasing garments at retail stores (shot using hidden spy cameras.) The clothes were then worn in a series of extreme torture tests - from pig feeding to garbage collecting. Afterwards the items were washed, using Radiant, in real world conditions. Finally, a 'return's attempted at the stores where the garments were first purchased.
"Buy it. Wear it. Wash it. Return it."
Credits Other credits

Business Management:

Group Business Director: Sarah Bailey

Business Director(s): Luke Osborn / Katie Kouts

Business Executive: Louise Sully


Executive Planning Director: Ian Forth

PR/Social Media: Mango

Senior Account Director: Rebecca Adams

Senior Account Manager: Louise Cook

Senior Social Media Strategist: Penelope Lipsham

Social Media Planner: Dave Albon

Digital: Tribal Melbourne

Digital Creative Director: Steven Skrekovski

Executive Producer: Rebecca Bayly

Producer: Ella Huang

Head of Art: Jonathan Yuen

Interactive Designer: Ioanis Hristodoulou

Developer(s): Dan Phan / Glade Kettel

Media: Mitchell's Melbourne

Radiant Client Team:

Head of Brands - Homecare: Brooke Tierney

Strategy Consultant: Toula Bartholomew

Brand Manager: Ben Eyles

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