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Web Film
National Lottery: The amazing experience of a Lotto player
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The Belgian National Lottery wanted to remind its players that, thanks to them, each year it could support lots of sporting, social, cultural or scientific projects which benefit everyone. The best way of showing this relationship between the players and the charities was to enable them to meet. That's what was done using a spectacular hidden camera. The associations supported by the National Lottery came from all over the country and gathered together to thank one player who had just bought her weekly Lotto ticket. This surprise generated a huge party based on this camaraderie.Agency Eric & Gillies Belguim
Client contact: Diana Nikolic Related
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