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Outdoor
Bay Area Council: Talking Is Teaching
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80% of a child's brain is formed by age three. Talking, reading and singing to a child is the best way to help them develop the brain connections they need to be successful in school and beyond. This new campaign from Goodby Silverstein & Partners called "Talking Is Teaching: Talk, Read, Sing" is launching in Oakland. It features a clothing line, designed by GS&P, that will be given away free of charge to new parents. The campaign, developed for the Bay Area Council, highlights how simple actions done every day from birth such as describing objects seen during a bus ride, singing songs, reading aloud or telling stories can significantly improve babies' ability to build vocabulary and can boost their brain development. The onesies, blankets and other materials will be distributed free of charge at more than 15 locations: Oakland hospitals, pediatric clinics, family playgroups, childcare programs and First 5 Alameda County. The clothing and blankets are all being produced by local clothing retailer Oaklandish.
Co-Chairman: Jeff Goodby |
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