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Rollie: Enemy of Gravity. Jodee the Artist.

Meet the Enemies of Gravity. A Rollie, VCCP and The Pool Collective collaboration. These images featured supercool and super-light Rollie shoes modelled by creative types who personify that certain lightness of attitude. Running across pop-up shops and trade shows in Australia and the US – the campaign helped Rollie win their first Best Exhibitor in Show Award, and plenty of orders. Rollie is an emerging Melbourne shoe brand now gaining a reputation globally.
Credits Other credits

Shoe Designer: Vince Lebon

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