Qoros Auto: Singing Car

The majority of Chinese car advertising follow the same conventions; The use of celebrities and cliched lifestyle. When Qoros wanted to launch its 2nd car, it needed a campaign that could really stand out. The quality of the new Qoros 3 Hatch speaks for itself so to bring this idea to life, a music video was created by BBH Shanghai with the car singing about its own attributes. A song was specially written and composed for the car to sing and dance along to.