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Ohio Lottery: Poison Ivy

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New advertising from Marcus Thomas for the Ohio Lottery Commission is its first ever to promote the state's full line of "scratch-off" lottery games, and its first such to run year-round. The integrated campaign, breaking this month, emphasizes the fun of playing, not the chance of winning. It will use television, radio, outdoor, online, mobile print and social media advertising to introduce 18 different scratch-off games over the coming year.
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Production Director: Nikki Di Franco

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