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Top 6: August 13th 2014

The Art of Shaving: The Art of Shaving Grooming Campaign - Bearded Chest 1

Top 6: August 13th 2014
In the first quarter of 2014, The Art of Shaving launched its first ever razor designed specifically for body grooming a space that previously had not been a focus for the brand. The target was affluent gentlemen in their 20s, 30s and 40s who invest in quality grooming tools for their face – and possibly even their body. Around this same time, Gillette was launching their version of a body grooming razor, and so it was imperative that the work was breakthrough and grabbed the attention of the men TAOS was trying to reach. The objective was to get these men to consider The Art of Shaving for all of their body grooming needs.Agency BBDO New York
Credits Other credits

Account: Matt Mason, Danielle Willett, Alfredo Lang, Julia Pawling

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