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Woolworths: The Fresh Food People
Woolworths has brought back to life its iconic 'Fresh Food People' positioning with a new campaign via Leo Burnett, Sydney that is both a nod to Woolworths' proud history and a look to the future.
The campaign launches with a 90" TVC that follows a cast of Woolies farmers, suppliers and staff as they prepare for the moment the stores' doors swing open to bring the Woolworths fresh food show to customers across the country. The ad also brings back the unforgettable and much-loved "We're Woolworths the Fresh Food People" jingle - originally created by Leo Burnett 27 years ago - this time featuring the voice of Australian musician Nathan Cavaleri.
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