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Top 6: September 3rd 2014

Land Rover: Meeting Reminder

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Top 6: September 3rd 2014
To get potential consumers to book a Land Rover test drive, we spoke to them in the one place they could be found during the week: behind their desks. On the websites they visit daily, Y&R, Johannesburg created a pop-up banner that mimicked a meeting reminder. When they dismissed the meeting reminder, they were given the option of booking a Land Rover test drive.

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