TV ad: Mumbai Police: The Ganesh Chaturthi Project

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Like any big festival, the terror threat lurks close and heavy during Ganesh Chaturthi. The city needs every citizen to be alert. So Mumbai Police, Ogilvy & Mather Mumbai and ICICI Bank joined forces to create an interactive campaign. A film that was an on-the-spot competition was launched. The film included suspicious objects that could be used for terror threats. The viewers had to spot these objects, count the number and sms their answer. The incentive for correct answer was a gold coin. In this era of gaming, O&M designed an engaging game that the entire city could play.