Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: September 17th 2014

The Partnership for a Healthier America: Drink Up Fountain

Drink Up Fountain
Top 6: September 17th 2014
The Partnership for a Healthier America (PHA) today unveiled a talking Drink Up Fountain as part of its Drink Up #spreadthewater initiative, encouraging people across the country to drink more water, more often. The Drink Up Fountain dispenses entertaining greetings and compliments intended to entice the drinker to continue sipping. When a drinker's lips touch the water, the fountain "talks," completing a circuit and activating speakers. When the drinker pulls his or her head away, the voice stops. With hidden cameras set up, Drink Up caught unsuspecting individuals using the fountain in New York City's Brooklyn Bridge Park.Agency: Y&R and VML New York
Credits Other credits

VML Creative Technologist: Guilherme Pena Costa

Design and Technology Partner: YES YES NO

Electronic Research and Development, Molmol Kuo

Software Research and Development, Zach Lieberman

Hardware Prototype and Development, Marcele Godoy

Client: Partnership for a Healthier America

Chief Marketing Officer, Drew Nannis

Director, Drink Up Initiative, Holly Sitzmann,

Director, Communications & Marketing, Elly Spinweber

Communications Coordinator, Sara Scheineson

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news