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Circulon Cookware: Food won't stick

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Full-service agency Spinach has launched a national television campaign for Circulon Cookware, highlighting the brand's unique non-stick circles that ensure food won't stick, guaranteed.

The 30-second TV commercial utilises high-speed macro photography to give viewers an extreme close up view of Circulon's non-stick cooking process, from the first droplet landing on the frypan to the completed meal sliding effortlessly onto a dinner plate.
Credits Other credits

Director: Ben&Viv

Food Stylist: Ben Masters

Media: Spinach

Chief Marketing Executive: Suzanne Murphy

Lead Brand Manager: Lisa Higginbottom

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