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New World Supermarkets: The Fruit & Veg Pro

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Last year, New World introduced its Fresh Experts with a suite of glossy infomercials, complete with awkward customer testimonials and flashbacks. But for the latest round of its Fresh Every Day campaign via Colenso BBDO, it has created two spots that highlight the known and not-so-known benefits of using The Daily Baker and The Fruit & Vege Pro.
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General Manager/Business Lead: Scott Coldham

Account Director: Katherine Sliper

Head of Broadcast: Jen Storey

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