NSW Government: Influencer

JWT and Director Michael Spiccia have produced a powerful new campaign for the NSW Government which was broadcast this last weekend during some of the major sporting events. The two spots tackle alcohol fuelled violence in a evocative and unique way. Aimed at 18-35 year olds, the spots encourage young drinkers to consider not only their own drinking habits, but also those of their friends. The campaign will run throughout the summer.