TV ad: Programming: Bronntanas

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The Irish-language channel TG4 were launching a thrilling new 5-part drama series, the tale of an errant lifeboat crew in a small fishing village who suddenly find themselves knee-deep in lies, deceit and murder. To promote the show, Publicis Dublin set out to connect with real fans of drama, by creating a tense 30-second spot for cinema- teasing the dark series of events at the heart of the story.