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KFC: Fans

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KFC has launched a new TV campaign, created by BBH London, to drive awareness of the new Colonel’s Brownie Bucket. The campaign aims to bring more families into KFC for dinner during the week and weekend. The TV advert, ‘Fans’, shows how even the most opposite of family members can come together and find common ground through sharing KFC. The film follows the story of two young football fans of opposing teams on match day. The film depicts their parallel stories, intercutting between the two until they are revealed to arrive home to the same house after the game, as brothers not rivals, and tuck into a KFC bucket, all previous hostilities dissolved. The film was shot by Peter Cattaneo of Academy Films on a real match day between Scottish teams Stirling Albion and Dunfermline. The crowds are real fans and the boys themselves were street cast from local football academies.
Credits Other credits

Meghan Farren - Marketing Director

Jeff Singer - Marketing Manager

Maria Dogin - Senior Brand Manager

BBH Strategist: John Jones

BBH Strategy Director: Debra Ladd

BBH Business Lead: Sian Cook

BBH Team Manager: Helen Campbell - Borton

BBH Team Director: Leo Sloley

BBH Assistant Producer: David Lynch

Post Production: The Mill

Editor/Editing House: Nik Hindson, The Assembly Rooms

Sound: Dan Beckwith, Factory

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