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BMW i3: Driving Pleasure Reinvented
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The story behind the new BMW i3 is extraordinary. Starting with the production process which is fully powered by wind energy, a body constructed from carbon and the use of unique materials such as eucalyptus wood, renewable natural fibres and olive leaf extract. A fully electric car, without compromise. In all aspects, new and exhilarating. But one thing never changes. It drives like a BMW. More than enough reason for BMW to create a commercial to share this exceptional story with the Netherlands. Agency: JWT, Amsterdam
BUSINESS DIRECTOR: Marcel Buining Related
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