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NagaDDB: 2013A

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The numbers "4" and "14" are considered taboo in many parts of Malaysia. 4 sounds like "die" in Cantonese, and 14 sounds like "confirm die". In many apartments and buildings, superstitious owners would label their 14th floors 13A.As an agency, Naga DDB decided to help Malaysians overcome what was viewed as an "unfortunate" year by helping Malaysians rename the year to 2013A.

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