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IKEA: Add Sunshine, 3

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IKEA Australia has launched a campaign, via The Monkeys, to promote its 2015 Outdoor Range using nothing but shadows to show how people can get the most out of their outdoor spaces - no matter what size. The idea is inspired by the fact that Australian backyards are not all stereotypical large grass backyards, and the reality for many Australians is that outdoor spaces may be a small terrace courtyard, an apartment balcony or even a shared concrete rooftop.
Credits Other credits

Creative Lead: Paul Bruce

Senior Planner: Michael Hogg

Head of Print Production: Tom Harrison

Print Producer: Chris Benson

Designer / Finished Artist: Anthea Wright

Executive Digital Producer: Lauren Glynn

Flash Designer: Han Lee

Senior Digital Designer: Eva Godeny

Senior Digital Designer: Tim Grout

Senior Content Director: Naomi Iland

Content Manager: Liza Schulberg

Media agency: Match

PR agency: Mango

Photographer: Nick Bowers

Photographic Production: The Kitchen

Retouching: Cream Studios

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