 |
Experiential
Jack Daniel's: The Construction
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The Bar That Jack Built is the world’s first crowd-sourced bar.
Through a six week social & word-of-mouth campaign we offered people the chance to come and work for Jack. Literally, by helping build a bar in exchange for whiskey. The more materials, time or expertise they volunteered, the more Jack Daniel’s they received (along with a ticket to the event.) Everything was crowd-sourced, from the bar itself to the entertainment on the night and even 3 of the campaign’s 6 content films, which were themselves a shout-out for other volunteers to get involved.
Client Services Director: Michael Stevenson; Agency Production: Bridget Brice; Production company producer: Nikki Hardy; Crowd Sourced 2nd Unit Director: Ash Brennan; Media Strategy: Tom Hoskins, Society; Media Strategy: Declan O'Dwyer, UM; Head of Experiential: Nigel Hickey, Experiential junior producer: Stephanie Santos; Jack Daniel's Family of Brands: Nora Kate O'Connell; Jack Daniel's Event Management: Charlie Casey; Jack Daniel's Community Manager: Shane O'Brien; Retouching: Cream Studios Related
Jack Daniel's: The Collection
Arnold Furnace 
Jack Daniel's: The Piano
Arnold Furnace 
Jack Daniel's: The Print Shop
Arnold Furnace 
Jack Daniel's: The Celebration
Arnold Furnace 
Jack Daniel's: Jack Daniel's Holiday Holograms
Arnold Furnace |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
