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Prince Edward County: Price Of Progress
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What is progress and what is it costing us? These are the questions being asked by a new video created by BBDO Toronto for Prince Edward County (The County). More and more, progress is being measured by increased incomes, increased material wealth and increased productivity. While it has left us rich in goods, it’s left us a little ragged in spirit. This is what the County renews and revives for its visitors. After all, progress looks a little different here. Instead of moving furiously forward with no thought to environmental impact and sustainability, the County moves with thought and purpose the slow food movement, farm to table and locally sourced everything are all championed here. This is what real progress looks like.
Account Management: Tim Welsh |
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