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Jack Daniel's: Jack Daniel's Holiday Holograms


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Jack Daniel's has been bringing people together over a Christmas whiskey for 148 years and this year the brand and its agency Arnold Furnace wanted to add a contemporary twist to that tradition. Setting out to give a few handpicked fans an extra special Christmas experience, the brand used cutting edge holographic technology to beam distant friends and family into a Sydney bar to share a chat and a drink (of course).
Credits Other credits

Executive Producer - Michael Hilliard

Executive Producer/Founder – Rob Galluzzo

Hologram Partner - Musion

Social Media Strategy: Tom Hosking, Society

Media Strategy: Declan O'Dwyer, UM, Clare Zappia, UM



Client - Jack Daniel's:

Jack Daniel's Brand Manager -Tim Ryder

Jack Daniel's Digital Marketing Manager - ANZSEA - Danielle Hepperlin

Jack Daniel's Digital Innovation and Production Manager - Jemima Miller

Jack Daniel's Digital Community Manager - Shane Brien

Client

Jack Daniel’s Brand Manager: Tim Ryder

Jack Daniel’s Digital Community Manager: Shane O’Brien

Jack Daniel’s Digital Innovation and Production Manager: Jemima Miller

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