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Top 6: December 24th 2014

Air Wick: Home Is In The Air

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Top 6: December 24th 2014
Every year, thousands of American soldiers miss out on countless family moments while they are serving abroad. This year, Air Wick has found a way to overcome the distance in a unique way by using the power of scent documenting one family capturing the air in their home and sending it abroad to their loved one. Air Wick chose The Fellers, a military family of eight, currently living outside their army base in Raleigh, North Carolina. Air Wick was so inspired by their family story, because their separation by distance over the holidays is so relatable. For the past 11 months, Kearen Feller, father, husband and devoted American soldier, has been stationed in Qatar Air Force Base serving our country. Throughout his deployments, he’s missed countless birthdays, holidays, and lots of firsts - including his youngest’s first day of preschool and his oldest child’s first day of high school. Cortney Feller, his wife and rock of 12 years, has been taking care of their six kids alone, managing the everyday struggles that come along with being a commander’s wife. The film shows how Air Wick literally captured the scent of the Feller’s home from the broken-in baseball passed on through generations, to a crackling, cozy family fire where the family enjoys sleepovers, to a fresh baked family recipe of apple pie – all these treasures to create a custom Feller family candle collection that they surprised Kearen with in Qatar to remind him a little more of home.Agency: Droga5, New York
Credits Other credits

Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Broadcast Producer: Leah Donnenberg

Senior Print Producer: Joni Adams

Global Chief Strategy Officer: Jonny Bauer

Group Strategy Director: George Bennett

Senior Brand Strategist: Will Davie

Head of Communications Strategy: Colleen Leddy

Communications Strategist: Bryn Little

Group Account Director: Olivia Legere

Account Director: Lauren Solomon

Account Manager: Brett Niebling

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