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Brotherhood SisterSol: Talk About The Talk


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Recently Saatchi & Saatchi NY worked with Brotherhood SisterSol, a youth organization centrally involved in reforming NYPD’s "Stop & Frisk" policies focused on raising awareness of "the Talk" that takes place in black households across America. The centerpiece of the "Talk About The Talk" campaign is a PSA that portrays several intimate conversations between Black parents and their children about how to avoid potentially dangerous police encounters but ends with a white father reminding his teenage son that police officers are there to help.

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