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With football being the flavour of the season, courtesy the #SeasonIsLong endeavor, Lowe Lintas has turned the attention back to cricket with its new creative output #SleepTight. The new campaign is centered around the current India-Australia Test Series, which is also being aired live on the website, India's first multi-sports digital service. The campaign hinges on one simple truth - India vs. Australia Series begins at 5am India time, which makes it difficult for fans to catch the action live. But with mobile app coming to their rescue it allows them to sleep tight and watch the match at their own time.

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