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Top 6: January 14th 2015
Ambient

Kleenex: Kleenex Share the Care

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Top 6: January 14th 2015
In an effort to demonstrate the impact that a small act of care can have in the lives of others, Kleenex, Geometry Global and Ogilvy & Mather have teamed together to "Share the Kleenex Care." Through the conduction of a social experiment, the initiative was designed to test the theory that a single act of sharing can in fact make a difference.
Credits Other credits

Strategic Planning Director: Katherine Barks

Writer: Ian MacKellar, Ogilviy & Mather | Canada

Social Strategist: Asha Davis

Social Experiment Choice Architects: Pete Dyson & Dan Bennett, #OgilvyChange | UK

Online: Mike Morey, Fort York VFX

Colourist: Conor Fisher, Alter Ego

Director, Marketing & Sales: Therese Brisson

Brand Manager: Tom Houde

Integrated Marketing Plan Director: Mitch Faigan

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