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Web Film

Royal Life Saving NSW: Ellie-Jean Coffey

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Royal Life Saving NSW has launched a new water safety campaign via 303Lowe, Sydney designed to remind young people of the dangers of mixing alcohol and swimming.

To launch the integrated campaign, the agency has created a range of mock alcoholic mixer drinks called Sinkers. The Sinkers range includes Vodka & Sea Water, Gin & Pool Water, Rum & River Water and Bourbon & Lake Water.

The campaign is fronted by Pro Surfer Ellie Jean Coffey, Pro Skateboarder Corbin Harris, Actor Dan Ewing, and Channel 9 Journalist Erin Molan and is aimed at a GenY audience of 15-29 year olds.
Credits Other credits

Business Manager: Laura Dewy

Client Service Director: Tony Dunseath

Digital Director: Brad Morris

Production: James Wix

Media: Sophie Hohnen

PR: Amanda Fry

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