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ALDI Australia: Home of the Lowest Prices

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ALDI has always stood for everyday value at the lowest prices but needed to continue positioning the brand as Australia’s lowest price supermarket.

The result? The 'Home of the lowest prices' tagline and campaign, led by a commercial starring a talking supercomputer that could have only come from ALDI.
Credits Other credits

Managing Partner: Stephen McArdle

ALDI Advertising and PR Director: Sam Viney

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