TV ad: ALDI Australia: Home of the Lowest Prices

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ALDI has always stood for everyday value at the lowest prices but needed to continue positioning the brand as Australia’s lowest price supermarket.

The result? The 'Home of the lowest prices' tagline and campaign, led by a commercial starring a talking supercomputer that could have only come from ALDI.

Category Retail services
Client ALDI
Agency BMF
Production Rabbit
Country Australia
Uploaded 3 February, 2015

Credits

Director
Alex Booker
Executive Creative Director
Cam Blackley
Creative Director
Alex Booker
Copywriter
Jonty Bell
Agency Producer
Jenny Lee-Archer
Sound
Rumble Studios
Planner
Ali Tilling
DoP
Hugh Miller
Group Account Director
Jonny Bucknall
Account Director
Aisling Colley
Post production
Method
Post production
White Chocolate
Editor
Mark Bennet@Method
Music
Production Library
Designer
Lincoln Grice
Account manager
Hayley Bashman

Other credits

Managing Partner: Stephen McArdle

ALDI Advertising and PR Director: Sam Viney

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