Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: February 25th 2015
Interactive

Skoda: Eye Test

Embed Video
Top 6: February 25th 2015
Creative agency 18 Feet & Rising has launched its first digital campaign for SKODA an interactive online experience called 'Fight for Attention' for the new third-generation Fabia car. The campaign is the first advertising creative to use pupil eye-tracking technology, measuring and displaying the results of the user’s interaction with the film in real time. The ground-breaking technology, developed by Visage Technologies, was adapted and integrated into the site by tech partners B-Reel. The user experience starts with the calibration of the user’s pupil movement with the computer’s webcam. A 90" split-screen film follows, featuring two Fabias racing through a number of locations, fighting for the user's attention. At the end of the race, the eye-tracking allows the site to calculate which Fabia stole most attention during the race, work out what they saw and missed, then create a personalised infographics of the eye movement and unique viewing statistics.Agency: 18 Feet & Rising, London
Credits Other credits

Business Lead: Andrew Barnard

Post Production: UPP

Sound: Sound Square

Grade: UPP

Editor: David Chvatal

Music: Roland Moor (MADSKILL)

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news