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Integrated
TAB: The Action's Calling
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TAB's new campaign celebrates the long-awaited return of Group 1 racing as well as the AFL and NRL seasons. Created by WhybinTBWA Group Sydney, the campaign taps into the insight that as good as Summer is, you can't help feeling that something's missing footy and racing at the TAB! The fully integrated campaign will be supported via multiple channels including TV, digital, social, press, point-of-sale, outdoor, radio and CRM.
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