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Think/Department of Transport: Paranoia


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Drug Driving is a killer on Britain's roads causing hundreds of serious and fatal collisions every year. That is why, on 2nd March new legislation will come into force in England and Wales to make it easier to catch and convict people who drive on drugs. DfT wanted to communicate the law changes to those who will be affected, Drug Drivers. AMV BBDO have created a multichannel campaign that talks to this discreet audience to announce the law change and warn of the consequences.
Credits Other credits

Agency Planner: Tom White, Pippa Morris

Agency Account Man: Katie Stanley, Lou Woolf, Bobbie Gannon, Nancy Fuller

Production Assistant Jess Tranfield

Media Agency: Carat

Media Planner: Greg Paterson

Production Co. Producer: Medb Riordan

Post-production Company: MPC

Audio Post-production: 750 MPH

Editors: Sam Rice-Edwards

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