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Top 6: March 11th 2015

Always: Like A Girl

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Top 6: March 11th 2015
Procter & Gamble’s feminine care brand, Always, launched a campaign by Leo Burnett last June to show how the phrase, "like a girl", was being used as a put down and to point out how that can undermine girls’ self-confidence. P&G asked Leo Burnett to create a follow up campaign for International Women’s Day on March 8 2015.

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