Outdoor ad: Women's Aid: Look at me

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Top 6: March 11th 2015

WCRS launched an interactive outdoor campaign for Women's Aid to highlight the importance of not turning a blind eye to incidents of domestic violence.
The digital posters show images of three models who have been beaten and bruised. As long as people ignore them, the images remain the same. But, once people start noticing the screen, the bruises begin to fade and the models' faces are completely healed. The campaign uses innovative facial-recognition technology to detect when passers-by are looking towards the digital screen and activate the transitions.The campaign was made possible with the pro bono support of Rankin, who shot the images, and Smoke & Mirrors, who carried out all the post-production. The media space was provided by Ocean Outdoor, after WCRS London won their creative competition at the end of last year.