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Scott's: Am I Doing It Right?, 1
Every day, all around the world, millions of mothers do a million things for their children. They provide for them, encourage them, and help them with everything from learning to read to fixing a broken toy. They listen to them, watch over them and teach them – be it through storytelling or demonstration. Mothersdo all these things without question. The only questions are the ones they ask themselves. ‘Am I doing it right?’ ‘Am I doing enough?’ A new campaign by GREY Singapore – executed on behalf of Scott’s, part of GSK Consumer Healthcare brand portfolio – finds a beautiful and emotional way to answer that: #MOMAZING. GREY achieved this by coining the word and defining the concept of #MOMAZING. It’s the moment a mother witnesses a developmental leap in her child’s life; whether it be the moment their child takes their first steps, reads for the first time or learns to tie their shoe laces. That's the moment she knows that everything she’s doing is right. That's her biggest payback, her greatest reward. This insight was uncovered during the many conversations GREY and GSK Consumer Healthcare held with mothers across Asia.
Senior Graphic Designer: Luis Fabra Related
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