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Ambient
The Weingart Center for the Homeless: Stop Donating To The Homeless
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The Weingart Center for the Homeless based here has launched a new outreach campaign that calls for investment in people living in poverty to help make them become productive members of society, creating a better Los Angeles for everyone. The campaign tagline is "Don’t make a donation. Make an investment."It rolls out today with an online film in which a group of real-life investors gather for a meeting, expecting to discuss a business investment and are stunned when they are introduced to a homeless man and told: “This is your investment opportunity.” The film points out that taxpayers spend $35,000 a year to leave the homeless on the streets and promotes the job-training programs offered at Weingart that put people back to work. The results are a reduction in costs for law enforcement, emergency room visits, welfare and food stamps. The film calls for viewers to click on it to invest $10 to the Weingart Center. "Rather than appeal to one’s charitable side, we are appealing to their understanding of return on investment," said Senator Kevin Murray (ret.), President & CEO of the Weingart Center for the Homeless. “It is better for you and the homeless person to invest in the homeless. You will save money in the long run and get a nicer cleaner community.” Pitch created the campaign pro-bono. It includes a redesign of the Weingart website http://weingart.org and a Twitter blitz with the hashtag #investinLA, tweeting influential Angelinos such as the LAPD Chief, the mayor, the governor, celebrities and top athletes asking them to help make LA a better city by sharing the film. There also will be a Reddit AMA (Ask Me Anything) at 2-4pm PST today with a former Atlanta Braves baseball player who became homeless and recovered at the Weingart Center and is currently working to help homeless veterans find permanent housing in LA.
President: Rachel Spiegelman |
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