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i newspaper: NHS

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i to launch 'Get to the point' ad campaign i from The Independent is launching a heavyweight and highly targeted multi channel advertising campaign on Sunday 15th March, designed to build on i's unique attributes as Britain's only concise, quality newspaper. Created by Atomic London, the ad features non-i readers struggling to offer a definitive viewpoint when questioned on current affairs, while i readers, having read the paper, are able to ‘get to the point’ with a concise point of view. The campaign will break on national TV during ITV's hugely popular period drama Mr Selfridge.

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