Instituto Abelardo da Hora: 50 shades of consciousness

According to research from the Secretariat on Policies for Women of the Brazilian Presidency (SPM-PR) 77% of women reported experiencing violence in situations of suffering aggressions (weekly or daily). This is tragic revelation from the services provided last 2014 by the Brazilian Center for Assistance of Women - Call 180.Abelardo da Hora Institute (Cultural NGO from Brazil) leverages the buzz created around the movie "50 Shades of Grey" to discuss a very important issue: violence against women. By showing sculptures in concrete, made by this Brazilian expressionist master, the campaign uses a color palette with gray shades, and text that goes straight to the point of the communication. In addition to the post at the Institute's fan page, the social media campaign is monitoring the all the web where the hashtag #50TonsdeCinza (in portuguese) appears to start the conversation about the campaign. Finally, this March, due to the celebrations of the month for women in Brasil, we laughed and exposition of Abelardo da Hora at Sao Paulo Brazil, with more than 100 pieces of art.Agency DH,LO Brasil