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Interactive
Lotus Cars: #ItsNotForYou
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Lotus is supporting the European launch of its high performance Evora 400 sports car with an unconventional campaign that uses a series of tests to exclude drivers who are not up to speed. Created by Stack, the online activity cheekily tells drivers who don’t have the reaction speeds and other skills needed to drive the Evora 400 that ‘#itsnotforyou’. The agency has created an online game, the Lotus Evora Agility Test, to assess driver skills. Based on the test used in the training of fighter jet pilots, it can be played on the digital banner where it first appears before clicking through to the main event. Lotus has signed an exclusive partnership with Bloomberg Media, which will host the game on its websites, to reach a highly competitive audience that is in the market for a car that is engineered in Britain and costs in excess of £70,000.
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