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ALDI Australia: Champagne

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In 2014 ALDI visited the fairytale European town of Julbacken to prove that "The Perfect Aussie Christmas" stands even the toughest test. Johan is a local who returns from a trip Down Under with strange tales of a summer Christmas. He battles frozen lakes, misunderstandings over slippery dips and the skepticism of some of his fellow villagers before ALDI's delicious Specially Selected Christmas range wins everyone over.Through an integrated campaign that was designed around the Christmas shopping journey, we positioned ALDI as the perfect place to create the Perfect Aussie Christmas. Agency: BMF
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Managing Partner: Stephen McArdle

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